LinkedIn augments mobile offer; Profero Japan merges with Alien Eye; Amazon founder Jeff Bezos to buy Washington Post; Google Adwords introduces ad performance comparison metrics...

digitalmarket.asia | Tuesday, August 6, 2013

TOP STORY OF THE DAY

And now it is LinkedIn's turn to ups its mobile volume

The latest round of earnings reports saw one important trend emerge - companies such as Microsoft that are still struggling in getting their mobile strategy right, are feeling the pressure in terms of ensuring growth in a tough marketplace... Read online.

MORE NEWS

Amazon founder Jeff Bezos to buy Washington Post for USD 250 million

After the news of the Publicis Groupe and Omnicom merger last week, this week has begun with another surprising development, this time on the media owner side of the business. The Washington Post Co announced on August 5, 2013 that it would be selling its flagship newspaper, Washington Post... Read online.

WeChat 5.0: A huge potential for brands to cosy up with consumers

We thought that Whatsapp, WeChat, Line, Viber, Skype, were messengers, and first four particularly more of mobile apps as they were tethered to a mobile number. While one could have 'group chats' on at least a few - if not all - largely they were seen as personal communication apps... Read online.

Google AdWords introduces metrics to simplify ad performance comparison

Which campaigns are down this week? How is an ad's performance this month compared to last month? Questions such as these have become important, and frequent, at a time when advertisers have become more cautious about the returns that their advertising spends are registering... Read online.

Profero Japan merges with Alien-Eye

Independent digital agency, Profero, has announced the merger of Profero Japan with local communications agency Alien-Eye. Effective immediately, the new entity will operate under the Profero Japan brand led by Alien-Eye CEO James Hollow supported by Toshiki Sato as Head of Strategic Planning and Ryuichi Kaneda as Head of Account Services... Read online.

FROM DMA's AUG 5 EVENING EDITION

Mindshare Malaysia appoints Gerald Wittenberger as MD

Mindshare has appointed Gerald Wittenberger as the new Managing Director for Mindshare Malaysia, effective August 12, 2013. Mr Wittenberger takes over from Girish Menon who has been holding dual roles as CEO of GroupM and head of Mindshare in Malaysia... Read online.

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Source:http://realtybit.blogspot.com/2013/08/linkedin-augments-mobile-offer-profero.html

LinkedIn augments mobile offer; Profero Japan merges with Alien Eye; Amazon founder Jeff Bezos to buy Washington Post; Google Adwords introduces ad performance comparison metrics... Images